Why Is Conformity Important in Social Psychology?


Martha Robinson

Conformity refers to the tendency of individuals to change their behavior, attitudes, or beliefs to match those of a group. This phenomenon has been extensively studied in social psychology due to its implications for human behavior and society as a whole. In this article, we will explore the importance of conformity in social psychology.

Why Do People Conform?

There are several reasons why people conform. One of the most common reasons is social influence.

We want to fit in with our peers and be accepted by them, so we may change our behavior or beliefs to match theirs. Additionally, conformity can also be driven by a desire for information. We may look to others for guidance when we are uncertain about how to behave or what to believe.

The Asch Conformity Experiments

One of the most famous studies on conformity was conducted by Solomon Asch in the 1950s. Asch asked participants to complete a simple task: they were shown a line on a card and then asked which of three other lines matched it in length. The correct answer was obvious, but Asch had planted confederates in the group who would intentionally give the wrong answer.

What Asch found was that participants would often conform to the group’s incorrect answer even when it was obviously wrong. This study highlighted how powerful social influence can be and how it can override our own perceptions and judgments.

The Benefits of Conformity

While conformity is often associated with negative connotations such as peer pressure or groupthink, there are also many benefits to conforming. For example, conformity can help us build stronger relationships with others by finding common ground and shared beliefs.

Conformity can also promote social cohesion and harmony within groups and societies. When everyone follows similar rules and norms, it creates a sense of order and stability that can benefit everyone.

The Drawbacks of Conformity

Despite the benefits, conformity can also have drawbacks. When we conform too much, we may lose our individuality and ability to think critically. This can lead to groupthink, which occurs when a group becomes so focused on maintaining consensus that they ignore alternative viewpoints or information.

Additionally, conformity can lead to social pressure and discrimination against those who do not conform. This is particularly true when it comes to issues of race, gender, sexuality, and other identity factors.


In conclusion, conformity is an important concept in social psychology with both positive and negative implications. While it can help us fit in with others and promote social cohesion, it can also lead to groupthink and discrimination. Understanding the dynamics of conformity can help us navigate social situations more effectively and make informed decisions about our own behavior and beliefs.