Social Exchange Theory is a popular sociological concept that explains the dynamics of social relationships. It suggests that social behavior and interactions are based on the give-and-take principle, which involves a cost-benefit analysis of every social interaction. The theory is widely used in various fields such as psychology, economics, and political science.

The founder of Social Exchange Theory is George Homans, an American sociologist who lived from 1910 to 1989. Homans was born in Boston, Massachusetts and completed his education at Harvard University. He was a prominent figure in the field of sociology and made significant contributions to the development of Social Exchange Theory.

Homans’ research focused on understanding how individuals interact with each other and how these interactions affect their behavior and attitudes towards each other. He believed that social behavior was not random but rather based on a rational decision-making process that involved weighing costs and benefits.

Homans’ work on Social Exchange Theory was heavily influenced by the ideas of behavioral psychology and economics. He believed that human behavior could be explained by principles similar to those used in economic analysis.

One of Homans’ key contributions to Social Exchange Theory was his emphasis on reciprocity as a fundamental element of social exchange. He argued that individuals were more likely to engage in social interactions when they received some form of reward or benefit in return.

Homans also proposed the concept of “positive reinforcement” as a way to explain how social norms are established within groups. This idea suggests that individuals are more likely to conform to group norms when they receive positive feedback or rewards for doing so.

In conclusion, George Homans is widely recognized as the founder of Social Exchange Theory. His work has had a significant impact on our understanding of human behavior and interpersonal relationships. The theory continues to be studied and applied across various fields today as it provides valuable insights into how we interact with each other.