The Drive Theory of Social Facilitation is a widely accepted theory that explains how individuals perform differently in the presence of others, depending on the task at hand. The Drive Theory is based on the idea that the presence of others creates an arousal state, which affects an individual’s performance. But who developed this theory?

The Drive Theory was first introduced by Robert Zajonc in 1965. Zajonc was a Polish-American social psychologist, who is also known for his contributions in the field of social psychology. He was born in Lodz, Poland in 1923 and moved to the United States after World War II.

Zajonc’s research focused on the effects of social stimuli on behavior, and he was particularly interested in how social factors affected individual performance. He conducted numerous experiments to test his theories, including one where he observed cockroaches running through mazes.

Zajonc’s Drive Theory suggests that an individual’s performance is affected by two opposing forces: motivation and inhibition. When an individual is motivated to perform well, their performance will be enhanced by the presence of others. However, when an individual is inhibited by anxiety or fear of failure, their performance will be impaired.

Zajonc’s theory has been influential in shaping our understanding of social behavior and has been applied to a wide range of fields including sports psychology and organizational behavior.

In conclusion, Robert Zajonc developed the Drive Theory of Social Facilitation, which explains how individuals’ performances are affected by the presence of others. His research has contributed significantly to our understanding of social psychology and has been applied to various fields over time.