Who Advocate the Social Learning Theory?


Vincent White

The Social Learning Theory is a psychological theory that suggests that people learn from observing others. It emphasizes the influence of social interactions and the role of modeling in learning and development. This theory has been advocated by several prominent psychologists and scholars who have contributed to its development and application in various fields.

Albert Bandura

One of the key proponents of the Social Learning Theory is Albert Bandura, a renowned psychologist. Bandura proposed that people learn through a process called observational learning, where individuals observe and imitate the behavior of others. He conducted numerous experiments to support his theory, including the famous Bobo doll experiment, which demonstrated how children learn aggressive behavior by observing adults.

Lev Vygotsky

Lev Vygotsky was another influential figure who advocated for the Social Learning Theory. Vygotsky believed that social interaction plays a crucial role in cognitive development.

He emphasized the importance of socializing with more knowledgeable others, such as parents or teachers, who can provide guidance and support. Vygotsky’s Zone of Proximal Development concept also aligns with the principles of social learning, as it highlights the role of social interaction in facilitating learning.

Julian B. Rotter

Julian B. Rotter, an American psychologist, contributed to the development of the Social Learning Theory through his work on locus of control. Rotter proposed that individuals’ beliefs about control over their lives influence their behavior and learning. He suggested that individuals with an internal locus of control are more likely to engage in self-regulated learning and actively seek out opportunities to observe and learn from others.

Burrhus Frederic Skinner

B.F. Skinner is often associated with behaviorism; however, he also made contributions to social learning theory.

Skinner’s work on operant conditioning, reinforcement, and punishment is relevant to understanding how behavior is learned through observation and imitation. His concepts of positive reinforcement and shaping are often applied in educational settings to promote social learning and behavior modification.


The Social Learning Theory has been advocated by influential psychologists and scholars who recognize the importance of social interactions in the learning process. Albert Bandura, Lev Vygotsky, Julian B. Rotter, and B. Skinner have all contributed significantly to the development and application of this theory. Understanding and applying the principles of social learning can have profound implications for education, psychology, and various other fields.