Social Influence Theory Kelman is a psychological theory that seeks to explain how individuals are influenced by others in their attitudes, beliefs, and behaviors. Developed by Herbert Kelman in the 1950s, this theory explores the different ways in which people conform to social norms and conform to group pressures.

Three Processes of Social Influence Theory Kelman

Kelman proposed three processes through which individuals are influenced by others:

Factors Affecting Social Influence

Social influence can be affected by various factors. Some key factors include:

Applications of Social Influence Theory Kelman

Social Influence Theory Kelman has practical applications in various domains, including:

In conclusion,

Social Influence Theory Kelman provides valuable insights into the complex dynamics of human behavior within social contexts. By understanding the processes of compliance, identification, and internalization, we can better comprehend how individuals are influenced by others and how this affects their attitudes, beliefs, and behaviors.

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