Kelman’s Social Influence Theory is a widely known and studied theory in the field of social psychology. This theory explains how individuals can be influenced by different pressures from their social environment. The theory was introduced by Herbert Kelman, a renowned psychologist, in the mid-1950s.
What Is Kelman’s Social Influence Theory?
According to Kelman, there are three main types of social influence: compliance, identification, and internalization. These three types of influence describe the different ways that individuals can be influenced by others.
Compliance refers to situations where individuals change their behavior or attitude to avoid negative consequences or gain rewards. For instance, an employee may comply with their boss’s request to work overtime to avoid being fired or to receive a bonus.
Identification occurs when individuals adopt certain behaviors or attitudes because they want to be associated with a particular group or person they admire. A good example is a fan who wears a T-shirt with the image of their favorite celebrity or sports team.
Internalization refers to situations where individuals change their behavior or attitude because they believe it is correct or right based on their own values and beliefs. For instance, an individual may choose to recycle plastic bottles because they believe it is their responsibility as a citizen.
The Importance Of Kelman’s Social Influence Theory
Kelman’s Social Influence Theory is crucial for understanding how people behave in different social environments. By understanding the different types of social influence, we can identify the factors that affect our behavior and attitudes and make informed decisions about them.
Examples Of Kelman’s Social Influence Theory In Everyday Life
- A student might comply with their teacher’s rules and expectations so as not to get detention.
- A teenager might identify with a particular music band and adopt their style to fit in with their friends.
- An individual might internalize the belief that recycling is important and make it a part of their daily routine.
In conclusion, Kelman’s Social Influence Theory is an essential tool for understanding how people behave in different social environments. By recognizing the three types of social influence (compliance, identification, and internalization), we can better understand why individuals act the way they do. With this knowledge, we can make informed decisions about our own behavior and attitudes while also influencing others in positive ways.