Social desirability is a concept that is frequently used in psychology to describe people’s tendency to present themselves favorably to others. It refers to the tendency of individuals to respond to questions or situations in a way that they believe will be viewed positively by others, rather than providing an honest or objective response.

What is Social Desirability?

Social desirability is the tendency of individuals to present themselves in a favorable light, especially when responding to surveys or questionnaires. Social desirability bias can occur when people feel pressure to conform to social norms and expectations, leading them to provide answers that are perceived as socially desirable, rather than truthful.

Examples of Social Desirability Bias

Why Does Social Desirability Bias Occur?

There are several reasons why social desirability bias occurs. One reason is that people want to be viewed positively by others.

They may feel pressure or anxiety about being judged negatively if they reveal their true thoughts or behaviors. Additionally, people may want to avoid embarrassment or shame associated with negative behaviors or attitudes.

Another reason for social desirability bias is cultural norms and values. Certain cultures place a high value on traits such as modesty, humility, and self-control. Individuals from these cultures may be more likely to downplay their achievements and positive attributes out of fear of appearing boastful or arrogant.

The Impact of Social Desirability Bias

Social desirability bias can have significant implications for research and data collection. If individuals are not providing honest responses, the data collected may be inaccurate or unreliable. This can lead to flawed conclusions and ineffective interventions.

Moreover, social desirability bias can have broader societal implications. For example, it can perpetuate stereotypes and biases by presenting an idealized version of oneself that conforms to societal norms or expectations. This can lead to a lack of diversity and inclusion in various settings, from workplaces to government policies.


Social desirability bias is a prevalent phenomenon in psychology that describes people’s tendency to present themselves favorably to others. It can occur for various reasons, including cultural norms and values, fear of judgment, or desire for approval.

While social desirability bias is an understandable human tendency, it can have negative implications for research and society as a whole. Therefore, researchers must take measures to reduce its impact on their studies, and individuals must strive for honesty in their interactions with others.