If you’re interested in psychology and business, a degree in industrial-organizational (I-O) psychology might be perfect for you. With this degree, you’ll gain a unique set of skills that can be applied to a variety of different careers.

What is I-O Psychology?

I-O psychology is the study of human behavior in the workplace. This field focuses on topics such as employee selection, training and development, performance evaluation, and organizational development. I-O psychologists use scientific research methods to analyze workplace behavior and develop strategies to improve productivity, job satisfaction, and overall employee well-being.

Career Opportunities

There are many career paths you can pursue with a degree in I-O psychology. Some of the most common include:

Human Resources Manager

As a human resources manager, you’ll be responsible for overseeing all aspects of an organization’s HR department. This includes recruiting new employees, managing benefits packages, and ensuring compliance with employment laws.

Organizational Development Consultant

An organizational development consultant works with companies to identify areas where they can improve their processes and increase efficiency. They may conduct employee surveys or focus groups to gather data and then develop strategies to help organizations achieve their goals.

Training and Development Specialist

A training and development specialist is responsible for designing and implementing training programs for employees. They may work with managers to identify areas where employees need additional training or create programs that help new hires get up to speed quickly.

Market Research Analyst

Market research analysts use data analysis techniques to gather information about consumer behavior and market trends. With a background in I-O psychology, you’ll have the skills needed to conduct surveys or focus groups that provide valuable insights into consumer behavior.


A degree in I-O psychology opens up many career opportunities in a variety of different fields. Whether you’re interested in human resources, organizational development, or market research, there’s a path for you. With the right skills and experience, you’ll be able to make a positive impact on the workplace and help organizations achieve their goals.