What Can I Do With a Degree in Personality Psychology?

Personality psychology is a fascinating field that explores the complexities of human behavior and individual differences. If you have a degree in personality psychology, you open yourself up to a variety of exciting career opportunities.

In this article, we will explore some of the options available to individuals with this degree.

1. Research and Academia

One of the most common paths for personality psychology graduates is to pursue a career in research or academia. With your expertise in understanding human personalities, you can contribute to the expanding body of knowledge in this field.

You may choose to work as a research assistant or collaborate with other researchers on studies exploring different aspects of personality.

If you have a passion for teaching, you can also explore opportunities in academia. With a doctoral degree in personality psychology, you can become a professor and educate future generations about the intricacies of human behavior and personality development.

2. Counseling and Therapy

A degree in personality psychology provides a solid foundation for pursuing a career in counseling or therapy. Understanding different personality traits and how they interact with psychological well-being can help you guide individuals towards self-discovery and personal growth.

You may choose to work as a counselor or therapist, providing one-on-one sessions with clients seeking support and guidance. Alternatively, you could specialize in couples therapy or family counseling, helping people navigate their relationships based on their unique personalities.

3. Human Resources

Personality psychology plays an essential role in human resources (HR) management. Organizations often seek professionals who can assess candidates’ personalities during the hiring process to ensure they are the right fit for specific roles within the company.

With your degree, you can work in HR departments, conducting personality assessments, and using your expertise to match individuals with job positions that align with their strengths, motivations, and personalities. Additionally, you can contribute to employee development programs by designing workshops and training sessions that help individuals understand themselves better and enhance their professional growth.

4. Marketing and Advertising

Understanding consumer behavior is crucial in marketing and advertising. With a degree in personality psychology, you can bring a unique perspective to these industries by analyzing how different personality traits influence consumer preferences, decision-making processes, and brand loyalty.

You may work as a market researcher or consumer insights specialist, conducting surveys or focus groups to understand the psychological factors that drive consumer choices. Your expertise can also be valuable in developing Targeted advertising campaigns that resonate with specific personality types.

5. Organizational Development

Companies often seek professionals who can enhance organizational effectiveness and foster positive workplace cultures. With a degree in personality psychology, you can contribute to organizational development by conducting assessments to identify areas for improvement and implementing strategies to enhance team dynamics and collaboration.

You may work as an organizational consultant or change management specialist, helping companies create environments that maximize employee satisfaction and productivity based on their unique personalities.


A degree in personality psychology opens up a world of possibilities across various industries. Whether you choose research and academia, counseling and therapy, human resources, marketing and advertising, or organizational development – your understanding of human behavior will be highly valued.

Consider where your interests lie the most and explore opportunities that allow you to apply your knowledge while making a meaningful impact on individuals or organizations.