What Are Attitudes Social Psychology?


Jane Flores

Attitudes play a crucial role in social psychology. They shape our thoughts, feelings, and behaviors towards people, objects, or events.

Understanding attitudes is essential for understanding human behavior and interactions. In this article, we will explore what attitudes are and how they can be studied in the field of social psychology.

What are Attitudes?
An attitude is a general evaluation or opinion about something. It can be positive, negative, or neutral.

Attitudes are formed through various factors such as personal experiences, beliefs, values, and social influences. They guide our actions and help us make sense of the world around us.

Components of Attitudes
Attitudes consist of three components: cognitive, affective, and behavioral.

The cognitive component refers to the beliefs and thoughts associated with an attitude. For example, if someone has a positive attitude towards exercise, their cognitive component may include thoughts like “Exercise improves my health” or “Exercise makes me feel energized.”

The affective component involves the emotional reactions associated with an attitude. Using the same example of exercise, someone with a positive affective component may feel happy or excited when thinking about exercising.

The behavioral component reflects how attitudes influence our actions. It involves the tendency to behave in line with our attitudes. For instance, someone with a positive attitude towards exercise may engage in regular physical activity.

Theories of Attitude Formation
Social psychologists have proposed different theories to explain how attitudes are formed:

  • Classical conditioning: According to this theory, attitudes can be learned through associations between stimuli and responses. For example, if someone repeatedly associates a certain food with feeling sick (stimulus), they may develop a negative attitude towards that food.
  • Operant conditioning: This theory suggests that attitudes can be shaped through rewards and punishments.

    If someone is rewarded for expressing a particular attitude, they are more likely to develop a positive attitude towards it.

  • Social learning: People often acquire attitudes by observing others and imitating their behaviors. If we see someone we admire holding a certain attitude, we may adopt that attitude as well.

Measuring Attitudes
Social psychologists use various methods to measure attitudes:

  • Self-report measures: These involve asking individuals to rate their attitudes using questionnaires or surveys. Participants indicate their level of agreement or disagreement with statements related to the attitude being assessed.
  • Observational measures: Instead of relying on self-reports, researchers observe people’s behavior to determine their attitudes.

    For example, if someone frequently engages in environmentally friendly actions, it can be inferred that they hold a positive attitude towards environmental conservation.

  • Implicit measures: These measures aim to assess attitudes that individuals may not be consciously aware of or may hesitate to express openly. Implicit measures often utilize reaction time tasks or word association tests to uncover implicit biases.

The Role of Attitudes in Social Psychology

Attitudes have significant implications for social psychology research and practice.

Social Influence: Attitudes play a crucial role in social influence processes such as conformity, obedience, and persuasion. Understanding how attitudes are influenced by others’ opinions or societal norms helps explain why people sometimes change their beliefs or behaviors.

Stereotyping and Prejudice: Attitudes also contribute to the formation of stereotypes and prejudices. Negative attitudes towards certain social groups can lead to discrimination and biased treatment.

Predicting Behavior: Attitudes are valuable predictors of behavior. Although attitudes do not always translate directly into actions, they provide insights into the likelihood of certain behaviors occurring. For example, someone with a positive attitude towards recycling is more likely to engage in recycling practices.


Attitudes are central to social psychology, shaping our thoughts, emotions, and behaviors. They can be learned, influenced by others, and have important implications for how we interact with the world around us.

By studying attitudes, social psychologists gain valuable insights into human behavior and develop strategies to promote positive change. Remember that attitudes can be complex and multifaceted, consisting of cognitive, affective, and behavioral components. So next time you encounter an attitude, take a moment to reflect on its origins and its potential impact on behavior.