Can You Go Into Advertising With a Psychology Degree?


Vincent White

If you have a degree in psychology, you might be wondering what career paths are available to you. One option that may not immediately come to mind is advertising. However, the skills and knowledge gained from studying psychology can be highly valuable in the field of advertising.

The Importance of Psychology in Advertising

Advertising is all about understanding human behavior and using that knowledge to create effective campaigns. As a psychologist, you have a deep understanding of how people think, feel, and behave. This can be incredibly useful when it comes to developing advertising strategies that resonate with consumers.

For example, you might use your knowledge of cognitive biases to create ads that appeal to people’s emotions or persuade them to take a particular action. You might also draw on your understanding of human motivation to develop campaigns that speak directly to consumers’ needs and desires.

Skills That Translate Well

Many of the skills you developed as a psychology student can also be applied in the field of advertising. These include:

  • Research Skills: As a psychologist, you likely conducted research studies as part of your coursework or thesis work. These research skills can be invaluable when it comes to conducting market research for an advertising campaign.
  • Communication Skills: Effective communication is essential in both psychology and advertising.

    Whether you’re presenting research findings or pitching an ad campaign, strong communication skills are crucial.

  • Creativity: While psychology and advertising may seem like vastly different fields, both require creativity. In psychology, you might use creative methods to design experiments or interventions. In advertising, creativity is key when it comes to developing eye-catching campaigns.

Possible Career Paths

If you’re interested in pursuing a career in advertising with your psychology degree, there are several paths you might consider:

Market Research Analyst

Market research analysts collect and analyze data to help companies understand consumer behavior. As a psychology graduate, you may be particularly well-suited to this role, as you likely have experience with research methods and data analysis.

Creative Director

Creative directors are responsible for overseeing the development of advertising campaigns. With your background in psychology, you may be able to bring a unique perspective to the creative process.


Copywriters are responsible for developing written content for advertising campaigns. As a psychology graduate, you may be able to use your understanding of human behavior to create copy that resonates with consumers.


While it may not be an obvious choice, advertising can be a rewarding career path for those with a background in psychology. With your knowledge of human behavior and your skills in research, communication, and creativity, you have much to offer the world of advertising. So if you’re looking for a career that allows you to use your psychology degree in new and exciting ways, consider exploring opportunities in advertising.