Can You Get Into Marketing With a Psychology Degree?

When it comes to choosing a career path, the options can seem overwhelming. However, if you have a degree in psychology, you may be surprised to learn that marketing could be a great fit for your skills and interests. In this article, we will explore the connection between psychology and marketing and discuss how you can leverage your degree to excel in this field.

The Overlapping Skills

At first glance, psychology and marketing may seem like two completely different fields. However, they share a common thread – understanding human behavior. Both disciplines require an in-depth knowledge of what motivates individuals and how they make decisions.



This overlap makes a psychology degree valuable in the field of marketing. Your understanding of human behavior can help you develop effective marketing strategies that resonate with consumers on a deeper level.

Transferable Skills

Aside from the theoretical knowledge, your psychology degree equips you with several transferable skills that are highly sought after in the marketing industry. These skills include:

All of these skills are essential for success in marketing roles, whether you’re working in market research, advertising, or brand management. Employers value candidates who can think critically, conduct research, and communicate effectively with diverse stakeholders.

Career Opportunities

The combination of your psychology degree and marketing skills opens up a wide range of career opportunities. Here are just a few examples:

Market Research Analyst

In this role, you will collect and analyze data to help companies understand consumer preferences and market trends. Your psychology background will enable you to delve deeper into consumer behavior, providing valuable insights for strategic decision-making.

Digital Marketer

In the digital age, companies rely heavily on online marketing strategies. Your knowledge of human behavior can help you create engaging content, optimize user experiences, and develop persuasive digital campaigns that drive conversions.

Advertising Copywriter

Your understanding of cognitive psychology can be put to use in crafting persuasive advertising messages. As an advertising copywriter, you will use your creativity and psychological insights to develop compelling content that stands out in a crowded marketplace.


So, can you get into marketing with a psychology degree? Absolutely!

The skills and knowledge gained from studying psychology are highly applicable to the field of marketing. By combining your understanding of human behavior with marketing strategies, you can excel in various marketing roles and make a meaningful impact on consumer decision-making.

If you have a psychology degree and are considering a career in marketing, don’t underestimate the value you bring to the table. Embrace your unique perspective and leverage your skills to thrive in this dynamic field.