Things go better with a Coke, especially before 1902.

So Nanny Bloomberg got his supersize-soda-pop ban passed in New York yesterday: 16 ounces is the max size of any cup or bottle of soda sold—but only in restaurants, workplace cafeterias, and theaters.

Health “experts” may think this wise (most of whom have the BMI of a Buick), but one business whose business depends on oversize junky everything couldn’t care less: theater chains.

Robert Sunshine, executive director of the National Association of Theater Owners’ New York State operation, says his group is “opposed to anyone telling us what we can eat and what we can drink.” Concessions account for more than 25% of a typical theater’s revenues, according to SNL Kagan estimates. If the ban takes effect then “somewhere along the line the profit will have to be made up,” Sunshine says. “It’s going to have a tremendous impact.”

Mr. Sunshine is determined to rain on Bloomy’s parade. Good for him! While I am not a soda drinker myself (my beverage of choice is cappuccino, which I make while sitting in my theater seat, along with a nice baked ziti and a little fried zucchini), I hail the executive director’s moxie, and I don’t hail often, because cabs often assume I’m homeless, what with my naturally destitute and vacant stare, which I believe is owing to all that caffeine.

Carbonated-beverage consumers of the world unite! You have nothing to lose but your teeth! And possibly your gall bladder! But I hear you can get by without one! So there’s nothing to fear on that front!