Tim Cook, Apple CEO and successor of the late Steve Jobs, shot off an email to Apple employees in light of the most recent very favorable court ruling. We at Strange Herring, who toil 24/7/365/3score10 for you, happened to have happened upon the “original” draft of that email, as well as the final version that was made public.
Below is a synthesis of the two drafts, presented in the interest of getting inside the mind of a great businessman and a great tech company. And because Saturdays are usually pretty slow, blogging-wise.
Today was an important day for Apple and for
me and our stock priceinnovators everywhere.Many of you have been closely following the trial against Samsung in San Jose for the past few
decadesweeks. We chose legal actionwith orgasmic glee such that I had to change my pants twicevery reluctantly and only after repeatedlythreateningasking Samsung to stopacting like Apple in the 1980scopying our work. For us this lawsuit has always been aboutmoney, gobs and gobs of money, and control, and money, and punishing our enemies, and moneysomething much more important than patents or money. It’s aboutreveling in the agony ofother values. We valuetaking credit for your workoriginality and innovation and pouryour lives into making themost expensivebest products on earthwith the possible exception of that Alienware crap. And we do this to delight ourstockholderscustomers, not for competitors to flagrantly copylike we did that college’s kid WIFI Sync.We owe a debt of gratitude to
our slavishly devoted sycophantsthe jury who invested theircollege moneytime inbuying our overpriced aluminum toyslistening to our story. We were thrilled to finally have the opportunity todestroy one more competitor, the way Bill used totell it. Thetestimony of Sal from Astoria and two ex-girlfriendsmountain of evidence presented during the trial showed that Samsung’s copying went far deeper thana paid informant in the company divulged even to me in that underground parking lotwe knew. The jury has nowbeen paid off with new iPhonesspoken. We applaud them for finding Samsung’s behaviortypical of this industrywillful and for sending a loud and clear message that stealing isn’t rightunless you can get away with it.I am very proud of the work that
our lawyerseach of you do.Today,
money talks and bullshit walksvalues have won and I hope the whole worldbuys the iPad mini even if it has no conceivable use for itlistens.Tim







